On the <em>Manage display</em> page of your entity type or sub-type, you can configure how each field is displayed by default and in each view mode. If your entity type has multiple view modes, you can toggle between the view modes at the top of the page, and you can toggle whether each view mode uses the default settings or custom settings in the <em>Custom display settings</em> section. For each field in each view mode, you can choose whether and how to display the label of the field from the <em>Label</em> drop-down list. You can also select the formatter to use for display; some formatters have configuration options, which you can edit using the Edit button (which looks like a wheel). You can also change the display order of fields. You can exclude a field from a specific view mode by choosing <em>Hidden</em> from the formatter drop-down list, or by dragging it into the <em>Disabled</em> section.